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3 Mark Financial, Inc.
August 2, 2025

Help busines owners see the value of using life insurance when planning for the future of their company.

DOWNLOAD CONCEPT GUIDE

Mutual of Omaha offers a compelling approach to business continuation planning — helping owners protect what they’ve built and ensure a smooth transfer of ownership when it’s time to step away. Whether the transition is planned or unexpected, this strategy offers a reliable way to fund a buy-sell agreement and preserve the stability of the business.

Why Bring This Up Now?

  • Many business owners don’t have a succession plan

  • Even fewer have a funded plan

  • Life insurance can offer the liquidity needed to execute a smooth transfer

  • Certain policies may also offer living benefits and accessible cash value over time

A Flexible Asset for Business Owners

The cash surrender value of a permanent policy — such as Indexed Universal Life — can provide flexibility beyond death benefit protection. It may help support business needs such as future buyouts, supplemental retirement income, or emergency cash flow.

Who to Talk To:

  • Business owners with one or more partners

  • Entrepreneurs nearing retirement or thinking about succession

  • Clients without a formal, funded buy-sell agreement

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