Why Focus on Millennials? Millennials, currently aged between 27 and 42, represent a significant opportunity for the insurance industry. However, according to the 2022 LIMRA Insurance Barometer Study:
55% of millennials have no life insurance coverage.
35% believe life insurance is too expensive.
One-third haven't purchased life insurance because they think they wouldn't qualify or haven't been approached.
Check out Legal & General America's "Dispel Millennial Myths: Marketing to Millennials" campaign—a comprehensive, 4-week program designed to help you effectively engage the millennial market.
