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Own it: A campaign for women

Women are an underserved market when it comes to financial security — and this gives financial professionals like you a tremendous opportunity. In general, women are more likely to:

·     Live longer¹

·     Be a primary caregiver²

·     Experience income wage gaps³

These experiences can significantly impact women’s financial security. Of course, women are all unique and face specific challenges, so it’s important to ask questions, avoid assumptions and build trust.

This Own it campaign can help. It’s designed with women’s needs in mind to help financial professionals provide tailored solutions for clients now and in the future.

1. "Life expectancy for men in U.S. falls to 73 years — six years less than for women", per study. Statnews.com. November 13, 2023

2. "Caregiver statistics: A data portrait of family caregiving in 2023". Aplaceformom.com. June 15, 2023.

3. "Gender pay gap statistics in 2024". Forbes.com. March 1, 2024.